About me

I’m Trudi Netherwood. I am an ICF credentialed Professional Certified Coach and ADDCA trained ADHD Coach.

I trained as a personal & business coach in 2009, after 25+ yrs in marketing, retail branding and property.

Most of my clients are business owners, B2B self-employed or creative professionals. I believe that’s because I recognise the complex inner realities of being a creator.

Following my own diagnosis with ADHD in 2020, aged 53, I realised that many of my clients were also outliers on the neurodiversity scatter graph. Not surprising, given the markedly higher prevalence of ADHD among entrepreneurs and creatives v the general population.

I find coaching through a neurodiversity lens brings a deeper level of insight for every client - whether or not they have ADHD.

My approach

Self-understanding before self-improvement

PC commands don’t work on a Mac. Pencils don’t lay down ink.

We each need to understand our own operating system - stop battling perceived limits or disfunctions and learn how to embody our strengths in our own optimum way.

I help clients explore the evidence of their own experience, to recognise their true strengths and natural abilities and learn how to set up the conditions that enable them to thrive.

I draw on a broad school of coaching techniques, including Emotional Intelligence, Positive Psychology, and Cognitive Behavioural Tools